Lab network acquisition

Build the cheapest useful lab network, one partner at a time

Start with API networks for coverage, add mobile draw access for older adults, then use real demand data to win better regional cash pricing.

Targets loaded

Priority partners

States in focus

Ready to contact

Start outreach Partner page

30-day cadence

The operating plan

The first goal is not perfect coverage. It is one reliable ordering path, one mobile-draw path, and enough pricing data to negotiate from reality.

Days 1-3

Get one API-network call booked

Find the fastest path to national coverage while the product is still early.

Send founder emails to Junction, LabTestingAPI, and ORDRS.
Ask each for a sandbox, state matrix, price menu, and physician authorization terms.
Score each partner on coverage, price, result format, and launch speed.

Days 4-10

Add draw access for older adults

Make home draw and easy collection a product advantage, not an afterthought.

Contact Getlabs and one local mobile phlebotomy group per launch state.
Confirm specimen handling, cancellation rules, lab drop-off rules, and recollection policy.
Document ZIP-level coverage and draw fees before showing any option to customers.

Days 11-20

Build the regional cash-price bench

Create leverage by collecting real cash-pay menus from independent labs.

Research 25 CLIA labs per launch state and rank by patient service center access.
Run a two-email, one-call sequence asking for cash-pay pricing and result delivery.
Push promising labs into pricing_received or contracting stages.

Days 21-30

Turn proof into bigger partnerships

Use real demand data to approach national labs without sounding hypothetical.

Package order volume, abandoned ZIPs, requested tests, and support tickets into a one-page proof memo.
Approach Quest, Labcorp, Sonic divisions, and BioReference with specific market demand.
Prioritize the partner that reduces price or increases collection access the most.

Lead list

Partners to contact first

7 categories5 queued

Priority	Target	Category	Stage	Focus	Ask	Next step
1	Junction White-label lab ordering API with collection and results workflows	API network	Queued	National, NY, NJ, RI	Request sandbox access, launch-state coverage, test menu, cash-pay pricing, physician network terms, requisition flow, and result payload examples.	Submit partner inquiry and book a technical discovery call.
1	LabTestingAPI Direct lab purchasing and ordering API candidate	API network	Queued	National	Request API docs, partner pricing, state exclusions, supported draw networks, and webhook or result delivery options.	Use the business contact path to ask for API partnership access.
1	ORDRS API-driven ordering, specimen collection, and results delivery	API network	Queued	National	Request marketplace pricing, supported labs, collection methods, critical-result process, and API onboarding requirements.	Send founder note and request a demo for care-driven organizations.
2	Health Gorilla Lab Network FHIR-based lab ordering and result retrieval network	Data connectivity	Research	National	Confirm whether consumer cash-pay lab ordering is a fit, then request FHIR workflow, vendor coverage, and pricing model.	Qualify fit before spending integration time.
1	Getlabs At-home and office phlebotomy collection partner	Mobile draw	Queued	National, CO, TX, FL, CA	Request partner coverage, scheduling API or referral workflow, fees, specimen handling rules, and lab drop-off options.	Submit partner inquiry and ask for launch-market coverage.
2	Quest Health / Quest Diagnostics National draw network, affiliate, and scaled partnership track	National lab	Research	National	Start with affiliate or partnership team, then qualify API, patient service center rules, and cash-pay collaboration options.	Collect volume proof metrics, then contact Quest Health partnership channel.
2	Labcorp OnDemand / Labcorp National reference lab and consumer testing benchmark	National lab	Research	National	Map affiliate, enterprise, or provider ordering options and confirm whether third-party marketplace orders are allowed.	Document requirements and approach after API-network pilot proves demand.
2	Sonic Healthcare USA divisions Regional division relationships with local patient service centers	Regional lab	Research	TX, FL, NY, RI, CA	Identify division contacts by launch state and request cash-pay menu, PSC list, and electronic result options.	Build a division-by-division contact sheet for CO, TX, FL, and CA first.
3	Any Lab Test Now Retail storefront and local franchise relationship candidate	Retail collection	Research	National, GA, TX, FL, AZ	Qualify whether corporate or franchise locations can accept Private Lab Test requisitions and negotiated pricing.	Contact corporate first, then test one launch-market franchise conversation.
3	BioReference Health / BioReference Direct Regional reference lab and state-specific direct testing signal	Regional lab	Research	NY, NJ, FL	Confirm provider requisition requirements, Direct availability, PSC rules, and whether marketplace ordering is possible.	Research state-specific ordering path before outreach.
3	Rupa Health / Fullscript Specialty lab marketplace and practitioner ordering benchmark	Specialty lab	Research	National	Qualify whether Private Lab Test can participate through a practitioner or physician-services model.	Map specialty panel options and compare against API-network capabilities.
3	Vibrant America Specialty wellness and advanced diagnostic lab candidate	Specialty lab	Research	CA, National	Request provider account requirements, cash pricing, specimen logistics, and whether consumer-facing ordering is permitted.	Save for specialty-panel phase after core coverage is live.
4	Access Medical Labs via Evexia Diagnostics Specialty lab partner through practitioner distribution	Specialty lab	Research	National	Confirm whether Private Lab Test can use a partner clinician workflow and what panels fit general wellness positioning.	Revisit after clinician review and specialty panel policy are documented.
1	Regional CLIA lab sweep State-by-state independent laboratory pipeline	Regional lab	Queued	CO, TX, FL, CA, GA, NC	Ask each lab for cash-pay menu, draw-site options, provider requisition process, result delivery, and critical-value policy.	Create 25 lab leads per launch state and work them in two-call sequences.

Qualification

Do not turn on a partner until these are clear

CLIA certificate verified and state availability documented
Cash-pay menu provided in writing with draw fees separated from lab fees
Ordering model supports clinician authorization and no insurance billing
Requisition process is clear enough for a patient and concierge to follow
Results can be delivered by API, SFTP, portal export, or secure PDF
Critical values route to the ordering clinician before customer release
Patient service centers or mobile draw coverage are mapped by ZIP
BAA, privacy, security, and audit-log requirements are understood

Weekly scorecard

50 new lab leads researched
25 first-touch emails sent
10 phone calls or form submissions completed
5 partner packets sent
2 pricing menus received
1 technical or contracting call booked

Call order

1. Ask for business development or lab operations.
2. Confirm they accept prepaid cash-pay orders.
3. Ask for written pricing and state coverage.
4. Book the workflow call before discussing volume.

Scripts

Copy for the first touches

Founder partnership email

Subject: Cash-pay lab orders with prepared patients

Hi {{name}}, I am building Private Lab Test, a cash-pay wellness lab marketplace for people who want transparent prices, clinician-authorized orders, and clear result access. We are looking for lab partners that can support prepaid orders, reliable collection, and secure result delivery. Could we schedule 20 minutes to learn your cash-pay menu, state coverage, requisition process, and result workflow?

Pricing follow-up

Subject: Quick pricing checklist for Private Lab Test

Thanks for taking a look. The fastest way for us to evaluate fit is a written menu for CBC, CMP, lipid panel, A1c, TSH, vitamin D, B12, hsCRP, ferritin, and common hormone tests, plus any draw fees, state restrictions, and result delivery options. We can start with a narrow launch-state pilot if that is easier.

Lab manager call opener

phone

I am calling from Private Lab Test. We send prepaid cash-pay wellness lab orders and are looking for reliable collection and result partners. Who handles provider or business relationships for cash-pay lab accounts?

Contact form note

form

Private Lab Test is evaluating lab partners for prepaid wellness panels. We need state coverage, patient service center or mobile collection options, cash-pay pricing, requisition workflow, result delivery format, and critical-value escalation policy. Please route this to business development or lab operations.